Assignment 2: Job Description
Junior Marketing & Creative Specialist
Every single advertisement you swipe past on your social media feed has been carefully curated to your identity. If you’ve ever wondered why your algorithm served you a particular ad or how it was developed, you have come to the right place. As a Junior Marketing & Creative Specialist, I’ve worked with big brands on influencer campaigns. Funny enough, I once saw an ad from one of my favorite social media stars that I wrote for a campaign with Palmer’s. Let us dive into the world of the Creator Economy and unpack your unique advertising algorithm.
The role of a Junior Marketing & Creative Specialist can be different depending on the company. Simply put, I have overlapping tasks between the Marketing and Creative departments at The Influencer Marketing Factory, which involve internal and external marketing efforts, market research on the Creator Economy, and helping with creative campaigns for our clients. I work from home, so I can work from my apartment, a coffee shop, or anywhere I can focus and connect with my team in the East Coast and Mexico City. Our agency has over 50 employees worldwide, with HQs in New York, Miami, and Amsterdam. My daily tasks include content marketing for our agency and working on Creator Economy reports. I only handle creative tasks only when helping with larger clients.
When thinking about my dynamic role at IMF, I like to divide my tasks into three main categories:
Marketing
Industry research
Campaign development
Though my tasks overlap, Industry Research is the anchor that holds everything together. I write our biweekly LinkedIn newsletter, researching trends and designing content. You can think of these tasks as like being a journalist who focuses only on the Creator Economy and influencer marketing. Research is key to Campaign Development, as I look at competitors and find popular influencers to reach out to.
A Typical Day as a Junior Marketing & Creative Specialist
One of my favorite parts about our culture at IMF is our leadership’s love for education. While learning new skills daily at my job, I’m also pursuing a B.S. in Business Administration at USC. Mondays and Wednesdays are my busiest days including a full load of classes and work-related tasks, so I wanted to share my typical schedule.
8:00 AM: Log into Slack and Outlook, respond to any urgent messages, and begin to read email newsletters and reputable online publications on Creator Economy news.
9:00 AM: Join any necessary podcast pre-calls, connect with my manager for pending tasks, and continue industry research.
10:00 AM: Make any final revisions for our LinkedIn Newsletter, create a thumbnail for our newsletter and send visual elements to our CEO for scheduling, design email newsletter and share with my manager for review, design and schedule news image carousel for social media channels, and share weekly news bulletin with Marketing team via Slack.
11:45 AM - 3:20 PM: Go to class (Occupational Therapy and WRIT 340).
3:30 PM: Return home and continue miscellaneous marketing tasks.
4:00 PM: Follow up with any additional emails about podcast scheduling or contributions to our upcoming Creator Economy report.
4:30 PM: Update our podcasting schedule and content calendar for the upcoming week.
5:00 PM: Schedule upcoming podcast promotional clips for social channels and draft necessary captions.
5:45 PM: Leave for final class (BUAD 311) then do evening routine.
Special Projects
Beyond my daily tasks, I work on our yearly Creator Economy reports, write blog posts based on my research, and help with campaigns for our clients. Our marketing team spends about three months planning, researching, designing, and promoting each report. I am usually in charge of doing market research for our reports, helping our CEO with outlining user survey questions, and writing most of the report. I have written over five #1-ranked blogs on Google in this year focusing on influencer-founded brands. Working on campaigns for clients is one of my favorite parts of my job because I get to develop creative concepts for brands and watch them come to life on my personal social media feed. When working on campaigns, I help with researching competitors, coming up with ideas, finding talent, and planning marketing strategies. I’m always looking forward to our next big project!
Passive Sentences: 5.7%
Flesch Reading Ease: 43.9
Flesch-Kincaid Grade Level: 12
Love the typical day format as a way to explain the job! So creative and easy to understand.
ReplyDeleteThe hour by hour schedule is fantastic!!! I feel like I was able to follow along and really step into your shoes for this role.
ReplyDeleteAdding in a daily routine is such a unique touch and it really gave me a better picture of what it's like to have this role. You're job seems super interesting! I think you might benefit from some more analogies or examples to really bring your words to life.
ReplyDeleteWow, this was such an interesting read! Personally, I had little knowledge as to what a marketing and creative specialist did in the world of creator/influencer industry. After reading your blog, however, I got a greater sense of what the role entails and looks like. Including your schedule was a great add - I was able to understand what a typical schedule may look like and how you balance school and work at the same time. Truly impressive!
ReplyDeleteYour daily work/ school schedule was a very interesting addition to the job description! It helps us understand the intersection of work and school for you, as well as demonstrate your passion for the work tasks that you have.
ReplyDeleteI also liked your introduction where you described more about being an influencer marking specialist at the IMF. It really helped to show your passion for this career path and the pride you have for the company you work with!
It's so cool that you've worked on influencer campaigns and have seen ads you've wrote come to life! Your passion for learning and juggling both school and work is so admirable, and it’s awesome to see how you've handled such responsibilities.
ReplyDeleteHi Momo! You had such a good hook for this job description, and I loved the timed schedule of your day! It must be so rewarding coming across something you've worked on at random! I'm sure I've seen one of your ads since I'm unfortunately addicted to scrolling on my phone! You seem to have a great role at IMF, and I'm wishing you all the best in the future!
ReplyDeleteLove to see how much you enjoyed your internship! The format of your job description was easy to follow and gave me a clear look into what you did during your internship. I also really liked the addition of the schedule.
ReplyDeleteThis seems like something you are really passionate about considering the clear time and effort you put into it! I like that you enjoy the learning and education part of your job.
ReplyDeleteHi Momo,
ReplyDeleteI loved your opening, it definitely hooked me to continue reading. And I'm glad I did. I enjoyed reading your schedule and how your typical day may go. It's so cool how you've written over five #1 blogs on Google!
Hi Momo!
ReplyDeleteI loved your writing style & the fact that you added a "day in the life" style element. I work in a similar space and love reading about the creator economy. Would love to check out the linkedin newsletter!
I personally like the more curated kind of marketing in my social media. So thank you for putting in that work in the marketing industry. I also enjoyed reading the cool layout of your schedule.
ReplyDelete